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Marketing Freelance Architectural Photography

Freelance architectural photography includes a variety of architectural subjects such as office, residential, commercial, religious, and, institutional buildings.  It involves its own set of skills such as framing, observing the rule of thirds, using the applicable lens, or manipulation of aperture and shutter speed. Architectural photography is commonly used by real estate development companies and architectural firms to supplement their own marketing campaigns. Architectural firms use it to market their firm’s Design services while real estate companies use it for their own marketing materials. When it comes to marketing freelance architectural photography on a budget, photographers can make use of effective and affordable printed materials. The following are examples of such printed materials.

Brochures – Real estate development companies commonly use brochures to market a new development. Brochures can be used by photographers to showcase their architectural shots. This gives the clients an immediate visual reference on how their sales material can also be laid-out. Customized, full color brochures can be ordered through convenient online printing services. Photographers can upload their own design or use the website’s online design tool. They can also choose specific sizes, finishes, and paper stocks suitable for printing photographic images.

Catalogs – Catalogs can be used by photographers to present a variety of architectural subjects, showcasing their artistic range to clients. Catalogs can be used as portfolios and feature work grouped according to building types, architectural styles, or photo sizes. Catalogs are also a common choice for architectural firms’ marketing campaigns. Architectural firms make use of catalogs as portfolios of their projects. As clients, viewing photographers’ work in catalog format can provide them with examples of how to market their architectural services. Customized catalogs can be printed using the services of an online printing company.

Posters – Poster printing is a large-format, high-impact tool for marketing freelance architectural photographs. Architectural images make ideal poster subjects due to the poster’s large scale. This scale also makes photographs look more vivid and clear, due to its high resolution. Photographers can also print posters using convenient online printing services. Bulk orders of posters are printed using digital or offset printers and priced with 20 to 30 percent discounts.

About the Author

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.

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